Amid the digital age, physical commerce has not only not disappeared but has resurfaced strongly as a strategic value for many brands. The key? Physical stores are no longer conceived solely as points of sale, but as spaces for experience and connection with the customer.
In this context, brands looking to open a commercial space no longer focus solely on square footage or price. They are looking for much more.
-
After years of e-commerce growth, brands have identified a need to return to direct contact with consumers. The physical store has become a marketing tool in itself: an extension of the brand universe where customers can touch, feel and experience the values conveyed by the business.
It also allows them to:
- • Build immediate trust.
- Reinforce brand awareness with a physical presence in strategic locations.
- Create personalised and memorable experiences.
-
At Mora Inmobiliaria, we work daily with entrepreneurs and franchises looking to open new commercial spaces. These are the key characteristics they currently value most:
Strategic location The maxim of ‘location, location, location’ still holds true. Brands look for areas with high foot traffic, established commercial areas or neighbourhoods undergoing transformation with growth potential.
Visibility and shop window A large, well-located shop window can be more powerful than many advertising campaigns.
Visibility from the street is key to attracting attention and increasing brand recognition.
Accessibility The ease of access to the premises, whether on foot, by car or by public transport, directly influences the flow of visitors. Proximity to public car parks or loading and unloading areas is also valued.
Adaptability of the space There is an increasing demand for premises that allow for quick and flexible aesthetic customisation, with an open structure and no major architectural limitations.
Digital connectivity Even though these are physical spaces, connectivity remains key. It is important that the premises are equipped to integrate technologies such as Wi-Fi, digital screens, capacity sensors and innovative payment systems.
In today’s competitive market, brands value specialist advice. They not only need premises, but also guidance on:
- Areas with the greatest potential.
- Local consumer trends.
- Procedures and licences for opening.
At Mora Inmobiliaria, we offer this personalised approach. We know Elche, Santa Pola and their opportunities, and we connect the needs of brands with the right spaces for growth.
If you are a brand that wants to open a new store, at Mora Inmobiliaria, we can help you. Our team will advise you throughout the process: from location analysis to signing the contract.
Contact us and we will help you take the next step.
