In today’s world, digital tools and social media have become fundamental pillars of real estate marketing. For real estate companies such as Mora Inmobiliaria, which focus on the sale of self developed properties, using these tools can be the difference between a property remaining on the
market for months and one that sells in weeks.

But what are the most effective strategies for selling these properties in the digital environment? Let’s break down some tactics that have proven to be key.

Professional quality photography and video

First impressions are crucial, especially when potential buyers are browsing through dozens of properties online. High-quality photos and videos highlight every corner of a home, making prospective buyers imagine themselves living there. Also consider the use of video virtual tours, which allow buyers to experience the property from the comfort of their own home.

Social media presence

Instagram and Facebook and, interestingly, increasingly Tik Tok have become essential platforms for property promotion. The key is consistency and creativity: sharing stories that tell the experience of living in a self-developed home, highlighting the unique features of each property and using relevant hashtags to increase visibility. Paid ads on these platforms can also help reach a specific audience, targeting by location, interests and other demographics.

Google Ads

Google Ads is another powerful tool that can help position self-developed homes in the market. Search advertising allows you to reach people who are actively looking to buy a home, which increases the likelihood that they will become actual buyers. The key is to use relevant keywords and tailor your ads to the type of property you are selling.

Content marketing

A real estate blog is a great way to build trust and attract potential buyers. Writing useful articles on topics such as ‘how to find the right home’ or ‘what to consider before buying a property’ will not only drive traffic to the website, but also position the brand as an expert in the real estate market. In addition, this content can be shared on social media to reach even further.

Personalised email marketing

A segmented email list allows you to send relevant information to potential buyers. Offering newsletters with new properties, discounts or open house events is an effective way to maintain contact and nudge interested parties to act. Personalising messages to the customer’s needs is key to improving conversion rates.

Use virtual and augmented reality tools

Virtual reality and augmented reality are revolutionising real estate marketing, allowing buyers to take virtual tours from anywhere in the world. These technologies create immersive experiences that help shoppers better visualise spaces, increasing engagement and purchase intent.

Reviews and testimonials

Shoppers trust the opinions of others more than what a brand says about itself. Having positive reviews and testimonials from satisfied customers can make a big difference in gaining the trust of interested parties. Invite your clients to leave a review on Google or social media to increase the credibility of the real estate company.

Automate customer management

Implementing a CRM (Customer Relationship Management) to manage contacts and automate certain processes can make follow-up more effective. This will allow you to respond quickly to enquiries, follow up and send reminders without missing any details, which is essential to keep
clients interested and satisfied. Digital real estate marketing is a powerful tool that, when used well, can be key to selling self-developed properties quickly and effectively.

At Mora Inmobiliaria, we are committed to combining traditional strategies
with the potential of digital tools, ensuring that each property achieves
maximum exposure and finds its ideal buyer.